Lucien Liz-Lepiorz

design & develop

NEXT 2015

Inspired by topography, the NEXT 2015 identity expressed both the Corcoran’s heritage and journey to come. Individual paths, drawn from the Sierra Nevada landscape of Mount Corcoran, united in one community. The appearance of a fingerprint spoke to the relationship between identity and creation.

awards

affinity diagramming

affinity diagramming

finalized wordmap

finalized wordmap

Set against the backdrop of a merger between the Corcoran and George Washington University, wordmap ideation allowed each junior designer to craft an identity defined by these focal points.

From three competing options, stakeholders selected my direction. It combined organic movement with technical structure: a synthesis of identities.

organic forms in classical motifs

organic forms in classical motifs

banners at New York Avenue

banners at New York Avenue

recessed entryway graphics

recessed entryway graphics

Cool tones provided additional visual interest, maintained the viewer’s focus on legibility, and complimented the branding program’s architectural context.

branding in gallery atrium

branding in gallery atrium

hallway directional aid

hallway directional aid

wayfinding signage

wayfinding signage

Visual vocabulary included topographic forms and solid gradient fields that mimicked the wordmark’s movement. Both elements added depth and dimension, further highlighting an interdisciplinary identity.

sculptural print invitation

sculptural print invitation

gallery guide & program

gallery guide & program

merchandise highlights

merchandise highlights

The microsite and iPad map/directory app introduced black transparencies and blurred, gradient-like imagery. These techniques allowed the digital deliverables to emulate physical texture, form, and distance.

microsite

microsite

iPad app

iPad app

It was an honor to have my work displayed across hundreds of square feet—and across from the White House. Tight deadlines taught me how to excel under pressure, and a broad set of deliverables cultivated my affinity for systems.

Final accountabilities included visual concepting, brand development, invitation design, wayfinding system, web development, and iOS development.