Lucien Liz-Lepiorz

design & develop

NEXT 2015

Drawing inspiration from topography, the NEXT 2015 identity expresses both the Corcoran’s heritage and the journey that lies ahead. Individual paths unite in one community: the resemblance to a fingerprint heightens this notion. Digital components included comprehensive development and maintenance. Created with Grace Boyle, Francheska Guerrero, David Hodgson, Anders Larsson, and Nora Mosley. Individual responsibilities: wordmark, wayfinding signage, print invitation, microsite, directory & map kiosk.

awards

developing a conceptual focus

developing a conceptual focus

finalized wordmap

finalized wordmap

Set against the backdrop of an institutional merger between the Corcoran and George Washington University, wordmap ideation allowed each junior designer to craft an identity rooted in these key concepts. From a group of three options, the final direction (my individual design) combines organic movement with technical structure: a synthesis of identities.

organic forms in classical motifs

organic forms in classical motifs

banners at New York Avenue

banners at New York Avenue

recessed entryway graphics

recessed entryway graphics

In addition to providing an additional level of visual interest (one that also retains the viewer’s focus on form and legibility), cool tones compliment the branding program’s architectural context.

branding at exhibition start

branding at exhibition start

hallway directional aid

hallway directional aid

wayfinding signage

wayfinding signage

Visual vocabulary included the integration of abstract forms and solid gradient fields that mimicked the wordmark’s movement. Both elements add depth and dimension, further highlighting an interdisciplinary nature.

sculptural print invitation

sculptural print invitation

gallery guide & program

gallery guide & program

selected merchandise

selected merchandise

Digital components introduced black transparencies and blurred, gradient-like imagery. Intended as a means to refine hierarchical relationships, these techniques emulate the capabilities of physical texture, form, and distance.

microsite, initial view

microsite, initial view

directory & map kiosk

directory & map kiosk

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